




As a former Apple employee I loved to innovate on internal software, having helped develop infrastructure used in Apple Retail Stores. One service that deserves an overhaul is Apple’s current learning service, Today at Apple. This should not only invite customers into the stores, but integrate the powerful gamification found in a service like Apple Fitness +. I developed a logo/icon that differentiate itself from other Apple Services, while still conveying the ideas of progress, completion. I came up with a unique color theme that allows for celebrating success with a strong saturated green.