Apple TV Screens
A missed opportunity of tight integration of hardware and software solutions would be a powerful application that helps users browse content and then show the content on the TV. While Apple has an Apple TV mobile app and their Airplay protocol, there is a disconnect in user experience to get it onto a large screen and a reliance on Siri to get additional information. I developed an icon/logo that honors AirPlay while showcasing the power of the second screen experience. The focus of the application is the ability to easily access more information about the entertainment being watched - I made sure that the app allowed for a "Now Playing" experience while celebrating the cast, bonus materials, and more.